Work Placement Portfolio for SENT Campaign
A collection of the work I completed whilst on work placement with SENT. Their mission was to launch a campaign in resistance to new tailings developments in the Randalstown area. But before we dived into that, I wanted to create an identity for them, a brand that they could call their own. This journey was a team effort, partnered with Nicole Martin.
- Moodboard + Colour Palette for My Logo Drafts
A basic visionary board for the SENT committee to gain a better understanding of my logo designs. I drafted two variations of the same logo design (the envelope), experimenting with different colour palettes that I thought would fit their brand. I incorporated alot of greens in my first draft as an attempt to highlight their environmentalism as well as a tree to further the idea.
The second draft was created with the colour palette of the Kingfisher after my placement supervisor mentioned how she liked the bird and its colours.
*All graphics were created with Adobe Illustrator*
- The Final Draft of My Logo for SENT
- SENT Campaign Video - Edited by me
My biggest and most proudest task whilst working with SENT was the campaign video that Nicole and I put together. Nicole shot the video with her DSLR and I conducted the interviews featuring drone shots sent to us from a local farmer. The process of this shoot consisted of a shot list and interview schedule meet up times with our interviewees. I edited the video using Adobe Premiere Pro.
